↳ Small Things to Win a Big Game
RBTNK (Really Busy Talented ‘N Kind) — a Ukrainian brand founded by then-creative director Jordan Konstantinidi during the global COVID-19 pandemic in 2020 to support everyone who works despite any obstacles along their path. With the onset of the full-scale invasion, the brand paused its activities, but in the fall of 2023, Iordan, now a sergeant in the Armed Forces, relaunched it to continue his mission: to support everyone who works to defeat the common enemy.
↳ RBTNK is a gamified world
Захисник, Медик, Рятувальник
Волонтер, Журналіст, Працівник
Вони мають спорядження та артефакти — саме ті «невеликі речі, які допомагають виграти велику гру».
Where six characters – Defender, Medic, Rescuer (frontline) and Volunteer, Journalist, Worker (rear) – unite to fight for victory together.
They carry gear and artifacts – the "small things to win the big game".
↳ RBTNK became a place for my exploration:
It shows how the collaboration between the rear and the frontline becomes the only way to achieve victory, how everyone plays a crucial role in this shared struggle, how the brand I created long before the full-scale war has evolved, and how I have changed myself.
The gamified communication of RBTNK didn’t come by chance: each of us in the military has, at some point, seen mission completion as a video game. Because often, you can’t fully relate what happens to us in reality. Imagining yourself as someone else – like a game character leveling up – can make everything much easier..
I am certain I’m not alone in this – and it’s not just about the military but also about volunteers, medics, journalists, and everyone who holds up our future victory.
The key to this victory is unity
This is why our tag emerged – a symbol of unity, a bridge between the rear and the frontline, a reminder of the strength and importance of each person’s contribution in the shared struggle.
↳ The RBTNK tag — the central artifact of this world, connecting the frontline and the rear
It helps recognize comrades, reminds us of the superpowers each character (and each of us) possesses, and serves as mutual support. You can personalize the tag – choose engraving with personal data, an important phrase, or your own superpower (more details below).
↳RBTNK WORLD IS BUILT ON SIX PAIRED SUPERPOWERS:
POWER + EMPATHY
COURAGE + WIT
FORTITUDE + VERSATILITY
These superpowers, which prevail in frontline characters, combine with those of the rear characters to create harmony and balance – this is called complementarity. You can discover your superpower by taking our test – and choose a tag with your superpower or its pair (in Ukrainian or English).
MacPaw
MacPaw Foundation
Кураж
proceeds donated to Kurazh
Vodafone
Ukraine team
Волинь SOS
↳ PROUD OWNERS OF THEIR OWN ARTIFACT
слайдер
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Зв’яжіться з нами, якщо ви хочете замовити кастомні жетони для корпоративних чи благодійних цілей — і ми розповімо про спеціальні умови. А якщо маєте питання чи пропозиції, також напишіть нам — ми раді отримувати зворотній зв’язок.