Relentless in the fight, loyal in heart, precise in action. The true story of our first-ever collab with Saint Javelin
When I first met Saint Javelin for their campaign shoot in late 2024, I showed up wearing my tag and asked to keep it in the frame. The team fully supported the idea—because military accessories are not just details, they are part of a look that can’t be replicated. Ukrainian soldiers have redefined military style, and it’s something uniquely ours.
After the shoot, when we got the photos back, Chris (the founder of SJ) decided to personally order from my site. Soon after, he sent me a short message: “Let’s do a collab.”
I told Chris about my superpowers concept, and we spent the whole evening discussing what superpower truly represents SJ and its community. We both liked the word relentless a term I had never heard before. After all, I’m from Ukraine, and while I speak English, I sometimes struggle to understand Chris. Luckily, he understands Ukrainian, so our conversations usually flow with me speaking Ukrainian and him speaking English. And somehow, we always understand each other.
We quickly agreed to launch a tag collection, and Chris trusted me completely—he didn’t even ask for samples. A few weeks later, I called Julia (SJ’s former creative and marketing director) and told her: “Relentless is great, but it’s not enough. We need two more superpowers that complement each other. Together, they should create an unbeatable force.”
After many discussions, we realized that SJ stands out for its precision in action and its deep loyalty to the Ukrainian cause. That’s when the main slogan of our collection was born:
Relentless in the fight, loyal in heart, precise in action. These three powers became the core of our collaboration.
Our joint collection is dedicated to those who relentlessly support Ukraine, no matter what. As a soldier, a direct witness to war, and the owner of RBTNK, this collaboration truly inspires me.
Julia and I spent a long time thinking about who should be the face of our campaign. But then one day, Julia came to us with news: fighters from the Khartia Brigade had agreed to take part in the shoot. And at that moment, everything just clicked.
SJ shot the campaign in Kharkiv, the city where the Khartia Brigade was formed and where most of its founders are from. The photoshoot took place in a studio, but the backdrop was something deeply symbolic – Kharkiv’s high-rise buildings, many of which were destroyed by russian attacks.
Even though the city’s landscape has changed, the images of pre-war Kharkiv remain, and they used them as a background. A reminder of what was lost, but also of what we fight to rebuild.
At RBTNK, we created a 3D campaign with Ukrainian 3D masters and even composed original music for our videos. This is part of our distinct brand approach – we don’t just design, we build worlds.
We love 3D because it transports us into a game-like universe the very essence of RBTNK’s concept.
20% of the sales from this collection are equally split between the Khartia Brigade’s Patronage Service, which cares for wounded soldiers, and the Medical Service of the 82nd Separate Air Assault Brigade, where I’ve been serving for the past two years.
Also, this is our first collaboration in RBTNK. And I couldn’t be happier that it happened with people like SJ – people who truly feel like my own.
You can get your own superpower tag and support the Ukrainian military on the Saint Javelin website. Just a heads-up – these tags are limited edition.
xx, Jordan
Sergeant of UAF and RBTNK owner