RBTNK x Saint Javelin: the story of our first collaboration

Ukrainian military personnel have redefined military style, making it something uniquely ours. It all started after one of the shoots that I was invited to by Saint Javelin in November 2024. We were shooting clothing designed by the brand, but the accessories I wore, the dog tag and memorial bracelet, were my own. When we received the photos, Chris (the founder of Saint Javelin) decided to personally order a dog tag from our website. Soon after, he sent a short message: “Let’s do a collab.”

I told Chris about the concept of “superpowers,” and we spent the whole evening discussing which superpower best represents Saint Javelin and their community. We both liked the word Relentless. I admit, I hadn’t heard it before. I’m from Ukraine, and although I speak English, sometimes I find it hard to understand Chris. Fortunately, he understands Ukrainian, so our conversations usually go like this: I speak in Ukrainian, he speaks in English. And somehow, we always understand each other. It’s about shared values that don’t need translation.

We quickly agreed to launch a collection of dog tags. Chris completely trusted me — he didn’t even ask for samples.

But a few weeks later, I called Yulia (then the creative and marketing director of SJ) and said:

“Relentless is cool, but it’s not enough. We need two more superpowers that complement each other. Together they should create an unstoppable force.”

After many discussions, we realized that Saint Javelin stands out for its precision in action and deep commitment to the Ukrainian cause. Thus, the main slogan of our collection was born:

Relentless in the fight, loyal in heart, precise in action

(Relentless in battle, loyal at heart, precise in action).

These three powers became the core of our collaboration. Our joint collection is dedicated to those who tirelessly support Ukraine, despite everything. As a military person, a direct witness to the war, and the owner of RBTNK, this collaboration truly inspires me.

Yulia and I thought for a long time about who should be the face of our campaign. But one day she came with the news: the fighters of the “Charter” brigade agreed to participate in the shoot. And at that moment, the puzzle came together. Saint Javelin shot the campaign in Kharkiv — the city where the “Charter” was formed and where most of its founders are from.

The shoot took place in a studio, but behind the guys was a deeply symbolic background — the skyscrapers of Kharkiv. Many of them are scarred by Russian attacks.

Although the cityscape has changed, in these shots we left pre-war Kharkiv. It’s a reminder of what has been lost, but at the same time about what we are fighting to rebuild.

20% of the sales from the RBTNK x Saint Javelin collection will be equally shared between the Patronage Service of the “Charter” brigade, which cares for wounded fighters, and the medical service of the 82nd Separate Air Assault Brigade, in which I have served for the last two years.

And one more thing. This is the first collaboration in the history of RBTNK. I am sincerely glad that it happened with Saint Javelin — people who feel like family to me.

You can order your dog tag with a superpower and support the military on the Saint Javelin website. Just keep in mind — the drop is limited.

Hugged, Iordan

Sergeant of the Armed Forces of Ukraine and founder of RBTNK